Founder
Francisca Bruinsma
Founder of Francis by FB
Dutch-born entrepreneur · Fashion & Consumer
Amsterdam, Netherlands
01 / About
Francisca Bruinsma founded Francis by FB in December 2018 from her bedroom, initially selling jewellery and clothing. In 2024 she narrowed the brand to leather bags. The label now ships to 51 countries and she has been profiled by Dutch business outlet De Ondernemer.
02 / Company
- Company
- Francis by FB
- Industry
- Fashion & Consumer
- Founded
- 2018
- Dutch origin
- Netherlands
- Current location
- Amsterdam, Netherlands
- Founder role
- Founder
Francis by FB is a Dutch leather bag label selling direct to consumers internationally.
03 / Why they're featured
- 01
Grew a bedroom-founded webshop into an internationally shipping brand.
- 02
Made a decisive category pivot in 2024 rather than expanding endlessly.
- 03
Profiled by De Ondernemer as a Dutch entrepreneurial case.
04 / At a glance
- Founder
- Francisca Bruinsma
- Company
- Francis by FB
- Industry
- Fashion & Consumer
- Dutch origin
- Netherlands
- Current location
- Amsterdam, Netherlands
- Founded
- 2018
- Status
- Rising