Founder
Samuel Onuha
Founder & CEO of ICON. AMSTERDAM
Dutch-born entrepreneur · Fashion & E-Commerce
Amsterdam, Netherlands
01 / About
Samuel Onuha founded ICON. AMSTERDAM in 2018, a menswear e-commerce brand built around a quiet luxury positioning. He started with a dropshipping model and has since grown the brand into a label operating between Europe and the Middle East. He has been profiled by TechRound, Entrepreneur Middle East and Ignite Magazine on brand building in a volatile fashion market.
02 / Company
- Company
- ICON. AMSTERDAM
- Industry
- Fashion & E-Commerce
- Founded
- 2018
- Dutch origin
- Netherlands
- Current location
- Amsterdam, Netherlands
- Founder role
- Founder & CEO
ICON. AMSTERDAM is a menswear brand selling online across Europe and the Middle East, positioned around restrained, quiet luxury design.
03 / Why they're featured
- 01
Built an internationally selling menswear brand from Amsterdam.
- 02
Profiled by multiple business and lifestyle outlets on brand strategy.
- 03
Moved deliberately from dropshipping to an owned brand position.
04 / At a glance
- Founder
- Samuel Onuha
- Company
- ICON. AMSTERDAM
- Industry
- Fashion & E-Commerce
- Dutch origin
- Netherlands
- Current location
- Amsterdam, Netherlands
- Founded
- 2018
- Status
- Rising